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What Do Your Customers Think Of Your Product?

What Do Your Customers Think of Your Product?

  • July 24, 2017

In order to improve the user experience, you have to start by observing customers interacting with your product.

The first step to improving your own UX (and reaping the business benefits) is to conduct a usability assessment of your product, software or website. This process uncovers the most common problems. Often, usage analytics indicate UX issues with your product. Usability testing explains these issues. 

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Tips On Improving Your Website’s User Experience, Part 2

Tips on Improving Your Website’s User Experience, Part 2

  • February 2, 2017

Last week we published an article on the first five tips on improving your website’s user experience. Today we want to continue with that same theme and provide the final five tips.

This list is a starting point to providing the user experience that you want to give your customers online. Remember, if users come to your website and have trouble finding information or ordering a product, they will often leave your website and you will lose their business. 

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Tips On Improving Your Website’s User Experience, Part 1

Tips on Improving Your Website’s User Experience, Part 1

  • January 26, 2017

Websites are a representation of your business and your products or services offered. That is why it is so important to give your users a great experience no matter how they interact with your business.

Our team has come up with ten usability guidelines for web developers and business owners to follow. This list is a starting point to providing the user experience that you want to give your customers online.

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6 Things That Take Your UX From Above Average To World Class

6 Things That Take Your UX from Above Average to World Class

  • October 28, 2016

Many parts of applications are rarely experienced, yet we have to consider how the presence or absence of these states affect a user’s experience. It’s the UX designer’s job to go beyond visual design and make the best experience possible—including all the parts of the experience that nobody thinks to design. 

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UX Reality Check: 14 Hard Truths About Users

UX Reality Check: 14 Hard Truths About Users

  • May 27, 2016

It can be hard for designers to take a step back and look at an app or website through users’ eyes. Here’s where to start.

After any amount of time in the design industry, you’ll most certainly hear someone refer to users as “dumb.” People talk about having to “dumb down” interfaces, design for “the lowest common denominator,” and try to make applications “idiot-proof.”

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Why Hiring Usability Experts Can Save Your Bacon, And Bottom Line

Why Hiring Usability Experts Can Save Your Bacon, and Bottom Line

  • April 29, 2016

If you haven’t already incorporated usability into your product design process, you might wonder why it is necessary. After all, it’s certainly possible to release a working, bug-free product without performing any usability work at all. But incorporating user-centered design principles can lead to a much-improved product in several areas. 

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The Edges

The Edges

  • February 29, 2016

Now that Cooper has an office in New York, we find ourselves using video conferencing much more than previously. I attend three recurring video conference meetings every week, plus several ad hoc ones. Just about every meeting involves technical difficulties, delay, confusion, and dissatisfaction for all the parties participating. 

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The Extra Effort For Great UX

The Extra Effort for Great UX

  • December 7, 2015

One of the best books I’ve ever read on User Experiences is titled “The Elements of User Experience” written by Jesse James Garrett. In the book, he begins by telling the story of a man who wakes up and wonders why his alarm clock never went off. He goes to make coffee, but struggles with the coffeemaker. On his way to work, he stops for gas, but can’t get his credit card to work and has to stand in a long line to pay. When he is finally on his way, he is detoured due to an accident and arrives far later than he ever anticipated. He ends up irritated, sweaty, and lacking a much needed cup of coffee. 

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