Recently, I’ve had former colleagues from a couple of my old employers ask me about social media. Specifically, how to get started in it from a professional perspective. They’re aware that social media can be powerful, but it can be daunting to figure out an entrance point and what you’re supposed to do with it.
Now I’m no Chris Brogan, but I do have hands-on experience. Specifically, I’ve been doing product marketing for a while now, with both Connect beam and BEA Systems. BEA Systems was great for traditional product marketing work. Connect beam is great for social media-oriented product marketing work. I’ve learned some things that work for me. Read more »
