Business Development Examination - Situated Research Business Development Manager Position Time remaining: Instructions: Please fill out the questions below. You have 30 minutes to complete this test. Use the timer above and be sure to press 'Submit Exam' before time runs out. This test is closed-book: please do not use the Internet, books, friends, etc. to assist you. If you do not know the answer to questions, simply state so as your response. We do not expect that you know everything - your integrity and a willingness to learn is most important to us. Thank you for taking the time to complete this test! Name: Phone Number: E-mail address: Questions: 1. In a paragraph or two: describe a sales funnel in your own words, describing at least three levels that you feel are most important. Next, explain how you have dealt with potential clients at these levels in the sales funnel, and some of the objections you dealt with in closing the sale. Note: This is the longest question on the test; please try to answer it thoroughly. 2. Do your best to define the following terms (a sentence or so for each term): aesthetics, user-experience (UX), ergonomics (human factors engineering), usability heuristics, customer-relationship manager (CRM). aesthetics: user-experience (UX): ergonomics (human factors engineering): usability heuristics: customer-relationship manager (CRM): 3. Tell us about a website or software app you have used with a poor user experience. If you were to suggest improvements, what would you recommend, and why? 4. Respond to the following scenario: You have a potential customer that has received a quote and proposal, but he has decided that he wants to check the competition's pricing. This could result in the loss of a sale. How would you turn this situation around to close a sale? 5. This position requires some lead generation (lists are not guaranteed). Take us through your process for getting leads on your own. Please press 'Submit' before time runs out! If you press Submit and nothing happens, please check above to make sure your contact information has been filled out properly above. Alternatively, you can save your answers and email them to jobs@situatedresearch.com. Δ