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Posts Tagged ‘Research’

What’s Wrong With the RITE Method?

April 30th, 2010

A critique of a common method used in video game usability research

Many video game usability practitioners employ a method to test usability within video games, called the ‘RITE’ method, short for Rapid Iterative Testing and Evaluation (RITE). Pioneered at Microsoft Games Studios and Microsoft Research, the RITE method has been adopted by many usability research organizations besides the teams at Microsoft.

While the RITE method has some advantages, such as the ‘rapid iterative’ ability to suggest changes to designers and test them in successive passes, it may fall short when looking for usability issues that lie beneath the surface. Read more »

Real Fear in a Virtual World: Stanford Lab’s Virtual Pit

April 21st, 2010

johnsblog Real Fear in a Virtual World: Stanford Labs Virtual Pit

So, I walked up to a virtual pit. It was maybe 30 feet deep. With a wood plank crossing it.

Somewhere deep down in my rational brain, I knew the hole wasn’t real – that it was a virtual reality scenario in a cramped office at Stanford University, where the floor seemed completely pit-free until I put on a clunky piece of hardware called a “headmount.”

But that headmount changed everything. Read more »

Five Twitter Tips for Building Your Business

April 15th, 2010

Twitter is a great tool for conversations, building community, finding brand advocates and reading the latest news. That’s why celebrities, athletes, your competitors—and hopefully you—are on Twitter.

The growth and usage of Twitter is not surprising. Compete.com estimates approximately 21 million unique monthly visitors, and a quick search on Twitter yields a variety of conversations from music, sports, politics, events and products.

For business however, there’s an art to using Twitter, and the most successful at it follow an unwritten set of rules. The following are 5 important tips to follow on Twitter; all lessons that I have learned while working for companies like HP, Yahoo! and Intel.  Read more »

The Effects Video-Game Playing Has on Our Brains

September 6th, 2009

The effects of video-game playing on your brain have been studied for a quarter-century, but the latest research reveals that there are still deep puzzles yet to be solved. Read more »