Situated Research's Blog

From 2005 to 2010, Cyber Monday sales (the Monday after Thanksgiving) have more than doubled, as illustrated above. A recent article from the Wall Street Journal showed an increase of 22% in sales on Cyber Monday in 2011, compared with the 2010 holiday season.

According to research firm Score, Inc., the 2011 holiday season saw a 15% increase in web sales over 2010, for a total of $35.5 billion in online sales (while overall holiday spending was up just 3.8% from 2010).

The holiday season is not just about selling products to your customers. It also involves keeping those that come for the first time, and keeping them there. As said by Jakob Nielsen, “It’s an old lesson: It’s much easier to close additional sales with existing customers than to acquire new customers. People who’ve proven willing to give you money will often give you more. This is true for all sales channels, but it’s particularly crucial for e-commerce because the first order proves your credibility if you effectively handle follow-up and delivery.” Read more »

One way to manage interaction design complexity is to have commands serve double duty. There are two ways of doing this, with different usability implications:

• Generic commands use the same command in different contexts to achieve conceptually the same outcome, even though details of the specific effects might differ.
• Overloaded commands use variants of the same command to achieve different outcomes — sometimes depending on the context and other times depending on where the command appears on the screen.

I discussed generic commands in depth in an earlier article. The most famous generic command these days is the pinch-zoom gesture, which works in most touchscreen user interfaces. In fact, the command is so pervasive that users expect it to work universally — and are sorely disappointed when they encounter an application that doesn’t support it. Read more »

A research group at the University of Tokyo are creating a new paradigm in Human Computer Interaction. Dubbed ‘Invoked Computing’ the idea is to turn everyday objects into computer interfaces and communication devices.

“For example, if you make a gesture, the computer should be able to recognize this as “I want to use the telephone”. So with an iPhone for example, you have everything in a small device and you have to learn how to use it, here we want to do the opposite, the computer will have to learn what you want to do.” Read more »

How has business been this year? Are you aware of how the various sectors of your organization did this year, and would you like for them to do better next year? If so, then it is time to perform a year-end business review. Read more »

Last week, I made a slide for the new User Experience (UX) Basic Training course with the recommended number of test users for different types of studies. I like teaching foundational courses because they afford me just this kind of opportunity — to distill 25 years of usability process research into a single table. Patterns crystallize when complex topics are condensed to the essence. Read more »

From Microsoft’s Office YouTube Channel:

Watch how future technology will help people make better use of their time, focus their attention, and strengthen relationships while getting things done at work, home, and on the go. (Release: 2011)

There are some interesting concepts in the video involving augmented reality (adding visualizations to one’s environment), new user interfaces and user collaboration, and “Web 3.0″ style communication: where relevant information finds the user at the appropriate time (an intelligent filtering of the overwhelming information now being generated by “Web 2.0″ technologies such as social media). Read more »

OmniTouch turns body parts and nearby surfaces into touch interfaces

Multitouch screens are so versatile and easy to use, why limit them to smartphones and tablets? Researchers have been working for several years to extend multitouch to arbitrary surfaces, but a project called OmniTouch from Microsoft Research and a PhD student at the Human-Computer Interaction Institute at Carnegie Mellon University may bring it closer to reality. Read more »

Summary: Users often leave Web pages in 10–20 seconds, but pages with a clear value proposition can hold people’s attention for much longer because visit-durations follow a negative Weibull distribution.

How long will users stay on a Web page before leaving? It’s a perennial question, yet the answer has always been the same:

• Not very long.

The average page visit lasts a little less than a minute.

As users rush through Web pages, they have time to read only a quarter of the text on the pages they actually visit (let alone all those they don’t). So, unless your writing is extraordinarily clear and focused, little of what you say on your website will get through to customers. Read more »

In the spring of 2011, Latitude Research launched a study to understand the recent explosion in gaming, driven in part by the popularity of mobile phones and tablets. Specifically, the study sought to uncover how the profile of the stereotypical gamer has changed, various motivations for gaming, and the evolving role of games in moving traditionally online experiences into the “offline” world—suggesting new opportunities for game and technology developers, educators, and social innovators. Read more »

Designers Michaël Harboun, Fabien Chancel and Akki Reddy Challa have been working in collaboration with Dassault Systems to explore augmented reality inside vehicles. In the future, when our cars are autonomous and can drive themselves, Harboun and his colleagues have been questioning what we’ll be doing while travelling along. The Aeon Project features three levels the user can select from the heads up display (HUD): augmented reality, mixed reality and virtual reality. So they can choose from text information, 3D integration and complete virtual immersion. Read more »

Maxence Parache’s experimental augmented-reality system lets you detach your point of view from your body.

We take our first-person visual perspective for granted every second of the day — we have to, because our eyeballs are attached to our heads. But what if you could detach your personal “camera angle” at any moment and float away from your own body while still inhabiting it, like an on-demand out-of-body experience? Designer Maxence Paranche has created the next best thing in his HyperReality system, which uses a Microsoft Kinect to scan your physical environment and display it inside a virtual-reality helmet, so you can rotate the visual angle any way you like. Read more »

Image: The avatar for Dr. Brian Ross welcomes participants to an online training session using Xbox chat technology (Stephen Brashear photos/PSBJ)

The sight of a surgeon playing “Grand Theft Auto” in the operating room might raise eyebrows, but it’s one example of how consumer technology is being repurposed to advance the practice of medicine.

Rising medical costs — bloated by expensive, complicated machines — are wrecking the nation’s economic health, while off-the-shelf consumer gadgets keep getting cheaper and more powerful. So the health care industry has discovered it can tap into the innovative wonders of an Xbox 360 or PlayStation 3 or an Android smartphone app. Read more »

Not content with attempting to usher in the advent of 3D console gaming, it seems Sony now has its sights set on the next quantum leap – virtual reality.

Speaking in a video interview to promote next month’s b.tween 3D event in London, SCE Studios exec Mike Hocking explained that Sony’s recently announced HMD device could represent the future of 3D gaming by allowing users access to a full ‘virtual’ world. Read more »

You are playing a video game, and your avatar is creeping into a haunted house at the dead of night. Suddenly, you freeze in your chair. Something is crawling up your back…

Whether this idea appeals or not, researchers at Disney have made such sensations possible by inventing a system that fools players into thinking that objects are moving against their skin. Read more »

Two separate reports on social media marketing were released this week with – on the surface, at least – what seem like diametrically opposite results.

According to the 2011 Industry Report from Social Media Examiner, 90 percent of more than 3,000 Web marketers say that social media is an important facet of their business today. Brand exposure was identified as the greatest benefit, with 88 percent of respondents citing it as a positive result of their social media campaigns. Read more »