Situated Research's Blog

In social media, is there truth to the proverb, “seek and ye shall find?”

As our experience in new media matures, learning what it is we wish to seek and also accomplish is at the forefront of rapid evolution. Converting questions into objectives is how we grow and succeed. While the opportunities within social media in general are sweeping, one such possibility that’s largely untapped in business social networking is the ability to find customers and prospects as well as learn what inspires them to make decisions and share experiences. Read more »

There are many simple and easy ways to boost your rankings in search engines so that more people will visit your website. Some search engine optimization (SEO) methods are out-dated and others are just plain shady (e.g. ‘black hat SEO’ tricks such as link farms).

We will discuss seven of the best organic “white-hat” methods of SEO: things you can do for free to achieve higher search rankings (rather than paid options such as pay-per-click advertising). Read more »

A lot of small business owners feel that there’s a cringe-factor associated with marketing; some resistance, avoidance and dread. It is possible, though, to create buzz-worthy promotional events around your business that not only get you in front of your target audience, but might even be fun to coordinate. Here are a few ideas for generating buzz for your business. Read more »

Google has unveiled a new search method called “Caffeine,” which it claims is faster at indexing new information.

If you search Google on Tuesday, you may notice that the information you’re looking for is a bit “fresher” than it would have been on Monday.

That’s because the world’s most popular search engine has unveiled a new search method called “Caffeine,” which claims to index new information 50 percent faster than Google’s old search. Read more »

Research published by analyst firm Access Markets International Partners shows that almost 70 percent of small and medium businesses actively use social media sites such as Twitter, Facebook and LinkedIn to promote their companies. But simply posting what your CEO had for lunch isn’t going to do much to help move your business forward. Smart companies are tactically using social media tools to increase their exposure to potential customers.

We’ve compiled ten of the most compelling reasons that you should consider using social media tools to promote your business. Read more »

Is your company really ready to interact with customers–and critics–online?

Greenpeace’s organized brandjacking of Nestle SA’s Facebook page is making CMOs afraid of social media. There is good reason for this: The power has clearly turned to those that participate, and now detractors are starting to organize using the same organized marketing campaigns that companies create. Read more »

You might think making games is all about putting 40 percent awesome in a box, throwing in a pinch of zazz and calling it a SKU, but that’s not true. Games, you may have noticed, are all around us, all the time.

In the video below, Carnegie Mellon professor and ex-imagineer Jesse Schell lays out a vision of the future in which our lives become, essentially, one big RPG.

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The future of the Web is everywhere. The future of the Web is not at your desk. It’s not necessarily in your pocket, either. It’s everywhere. With each new technological innovation, we continue to become more and more immersed in the Web, connecting the ever-growing layer of information in the virtual world to the real one around us. But rather than get starry-eyed with utopian wonder about this bright future ahead, we should soberly anticipate the massive amount of planning and design work it will require of designers, developers and others.

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So many people tend to really over think SEO when they start to realize that they need it. It is not a magic pill or a secret potion it is simply a different type of marketing approach to get internet traffic to find your website. Marketing does not come with a set of rules or guidelines. Search engine optimization is new and fresh and it is going through many various changes but it is important to grab a hold of it sooner than later to help promote your business. Read more »

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Thank you for attending today’s webinar. Usually I would post questions here but we didn’t have any today. So instead I will be posting our contact information as I forgot to show this slide in today’s webinar. If you would like to watch a recording of the webinar, please visit: http://www.situatedresearch.com/webinars/recordings.php Read more »

Here are all of the questions from Monday’s webinar. The low number of questions leads me to believe I answered most of your questions during the session. If you missed Monday’s webinar or would like to watch it again please visit: http://www.situatedresearch.com/webinars/recordings.php Read more »

Here are the questions that I received today during the webinar. If you missed the webinar please visit our homepage on our company website to view the recording at: http://www.situatedresearch.com/webinars/recordings.php Read more »

Here are the questions and answers from our May 22 webinar: Social Networking: How to Get Started.

1. How important is the inter-member relationship in social networking?

– I believe that you are speaking of the connections that you can have within a social network. These connections are very important as they will help you to spread information, share ideas, give you feedback, and even generate leads. Read more »