Two separate reports on social media marketing were released this week with – on the surface, at least – what seem like diametrically opposite results.
According to the 2011 Industry Report from Social Media Examiner, 90 percent of more than 3,000 Web marketers say that social media is an important facet of their business today. Brand exposure was identified as the greatest benefit, with 88 percent of respondents citing it as a positive result of their social media campaigns.
We hate math.
Our abhorrence for calculation enables us to mutually agree on statistically dubious metrics with nary a shrug or arched eyebrow. Consider Nielsen ratings, which are used to determine the popularity of all TV shows and, consequently, how the dozens of billions of dollars in TV advertising is apportioned.
Plenty has been written about Facebook and Twitter, and how those sites can help you make more money online. Yet, LinkedIn – a very powerful tool to target business professionals – remains under the radar.
If you are looking to get your products and services in front of the general mass audience, then Facebook and Twitter are good solutions. But if you want to attract wealthy, influential professionals then you need a LinkedIn presence.
As I sat last night debating between writing this blog post for Birgit and hand addressing my corporate holiday cards, I could not help but be struck by the irony of my situation. You see, it is important for your business to take note of your clients and customers, especially at this time of year, and a hand written message gets noticed in this age of electronic communication. The irony however was, that had I thought through my holiday plan carefully, I could have been writing this post while Birgit addressed all of my cards and notes. In other words, I could have been attending to my business and new opportunities while Birgit handled the important but more routine task.
Fear not, it is not too late to get organized to maximize this holiday season and its marketing opportunities, positioning yourself top of mind with your customers for next year. With a list (see below), and help from Birgit, and me, if you don’t yet have all of the components that you need, you can still turn this holiday season into a marketing bonanza for your business.
In social media, is there truth to the proverb,”seek and ye shall find?”
As our experience in new media matures, learning what it is we wish to seek and also accomplish is at the forefront of rapid evolution. Converting questions into objectives is how we grow and succeed. While the opportunities within social media in general are sweeping, one such possibility that’s largely untapped in business social networking is the ability to find customers and prospects as well as learn what inspires them to make decisions and share experiences.
These days, everyone is struggling to catch up on digital marketing. In the rush, too much of the thinking is often left to impressive young web developers who seem to know a lot about all of the new technologies however they lack experience in functionality.
Your business on the web is far too important to leave to a bunch of techie people. In their quest to show off their dazzling skills, the web developers often forget that your digital strategy needs to fit into overall strategy. The result is usually wasted money and missed opportunities.
Here are a few simple rules that will help you get the most out of your web development and digital strategy.
A lot of small business owners feel that there’s a cringe-factor associated with marketing; some resistance, avoidance and dread. It is possible, though, to create buzz-worthy promotional events around your business that not only get you in front of your target audience, but might even be fun to coordinate. Here are a few ideas for generating buzz for your business.
Research published by analyst firm Access Markets International Partners shows that almost 70 percent of small and medium businesses actively use social media sites such as Twitter, Facebook and LinkedIn to promote their companies. But simply posting what your CEO had for lunch isn’t going to do much to help move your business forward. Smart companies are tactically using social media tools to increase their exposure to potential customers.
We’ve compiled ten of the most compelling reasons that you should consider using social media tools to promote your business.
Is your company really ready to interact with customers–and critics–online?
Greenpeace’s organized brandjacking of Nestle SA’s Facebook page is making CMOs afraid of social media. There is good reason for this: The power has clearly turned to those that participate, and now detractors are starting to organize using the same organized marketing campaigns that companies create.
You might think making games is all about putting 40 percent awesome in a box, throwing in a pinch of zazz and calling it a SKU, but that’s not true. Games, you may have noticed, are all around us, all the time.
In the video below, Carnegie Mellon professor and ex-imagineer Jesse Schell lays out a vision of the future in which our lives become, essentially, one big RPG.
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