Our avatars are coming. Those mobile and 3-D and interactive technologies being created around us are about to beam us into a new world, filled with workday holograms, avatars and stuff we called magic only a few years ago. Read more »
Good writing is the fundamental element of your small business marketing strategy. A thoughtful, well-crafted message that connects with your customers will do more to win and keep customers than any other element.
This is particularly true for Web sites. Although the Web is a visual-driven medium, with sites using flashy graphics, sounds, and other fancy features, success still comes down to what you say and how you say it.
However, Web site copy differs significantly from that of, say, brochures or display ads. With only few seconds to capture and hold the reader’s attention, Web copy must be brief and to the point, but engaging enough for them want to see more. Read more »
Last week, we saw that order of presentation of a small number of products dramatically affects consumer preference. (See Order Effect Affects Orders.) But how do our brains cope when choices number in the hundreds or thousands, and how do websites best match products or services to their visitors? Read more »
Do you ever wonder what your customers think of your business? Are you meeting their expectations? Are there areas that need improvement? Will they like that product or service enhancement you’ve been thinking about?
All those answers and more are there for the asking. All you have to do is listen. Read more »
