Content Writing

  • Home
  • Tag: Content Writing

Why Country Sites Are So Bad

Summary: When a multinational company produces a localized country site, usability is often lost. Local advertising agencies design good-looking sites that don’t communicate.

Something was gnawing at me as I observed our last several rounds of international usability studies. Many of the websites we tested around the world had uncommonly low quality — not unlike what we saw in the United States during the 1990s.

Reflecting on this observation, I realized that the worst sites were usually not the truly local sites designed by local businesses or government agencies. Instead, the offenders often came from huge multinational corporations that fielded country sites with horrible usability.

By |Development, HCI, Psychology, Usability, Web Marketing|2 Comments
Read More

Creating the Illusion of Emotion or Why You Care About Ones and Zeroes

As much as you may love video games and the stories they help you tell, it’s impossible to escape the fact that much of your experience is a trick of the mind.

The thing that separates video games from other forms of media, the ability to interact with and perhaps shape a virtual world, is mostly powered by the artificial intelligence of the characters that populate that experience.

But at its best gaming artificial intelligence systems, AI expert David Mark says, are, like 2-year-olds, basically sociopaths. What he means is that they are intrinsically anti-social. Getting past that problem doesn’t mean imbuing a character with personality, it means tricking gamers.

By |Gaming, Psychology, Serious Games, Usability|1 Comment
Read More

Search Engine Marketing vs. Social Media Marketing: The Showdown

When it comes to driving traffic to your website, there are a variety of ways to get visitors. The primary two that individuals and businesses almost always have a struggle with investing their time and money into are search and social. Sometimes the issue is convincing people why these are a necessity for a thriving business. Other times, the conflict is whether to invest in one marketing strategy more than the other, or to only pursue one marketing strategy but not the other.

How Search Beats Social

First of all, let’s look at the reasons why you might want to choose search engine marketing over social media marketing.

More People Look for Business on Search

Think about your own habits. Whenever you are looking for something, from an air conditioning repair company to a zumba instructor, where do you go first? Most likely, you will go to a search engine – Google, Yahoo, Bing, Ask, AOL, Blekko, or one of the many other options available.

A report by Econsultancy found that 61% of consumers use search engines to help them in product research before making a purchase. This means that if you want to get discovered, you will want to rank well for your target keywords.

By |Communities, Development, Psychology, Social Media, Web Marketing|0 Comments
Read More

Pros and Cons of Major CMS Systems

Many companies approach us and ask, “I want to maintain and update my own website. What CMS system do you suggest?” When reviewing content management systems (CMS) with clients, we go over the pros and cons of the most popular systems, and evaluate their background and website capabilities to ensure that the correct CMS system is selected for your company. Sometimes a CMS system is not the solution for a company, and an affordable monthly maintenance program is more appropriate.

Following, we discuss the pros and cons of three major CMS systems: Drupal, Joomla, and WordPress.

By |Development, HCI, Social Media, Usability, Web Marketing|8 Comments
Read More

Improving Users’ Visits with a Website Audit

Last week, we talked about the importance of doing a year-end business review. This week, we will present the importance of doing a website review.

By |Communities, Development, Social Media, Usability, Web Marketing|1 Comment
Read More

Mobile UX Sharpens Usability Guidelines

Summary: Many guidelines are similar for mobile and desktop design, but their mobile interpretation is much more unforgiving.

My recent column Mobile Content: If in Doubt, Leave It Out advised site owners to eliminate secondary material when writing for mobile users. Many tweets, blog postings, and other comments on the article all expanded on this theme: Yes, do cut the fluff from mobile content, but also cut secondary content when writing for desktop websites.

In one way, I can only agree. Since 1997, conciseness has been a key guideline when writing for the web. People don’t read a lot on the web and leave in a few seconds if a site doesn’t communicate its value clearly. These findings lead to more detailed guidelines, such as emphasizing the first 2 words of nanocontent (e.g., headlines and search engine links).

So yes, cut the blah-blah from your desktop site.

By |HCI, Psychology, Usability, Web Marketing|3 Comments
Read More