“The world around you is not what it seems,” says Ingress, the virtual game that uses the real world as its gamespace. And, perhaps, when Google’s semi-independent division Niantic Labs is finished with its mission, we humans won’t be, either.
Google’s mission is to organize the world’s information and make it universally accessible and usable. Note carefully that Google says nothing about the Internet in that statement.
Image: Anoka-Hennepin school district technical support staffers interact from Andover High School with teachers at Blaine High School on the large wall monitors in a telepresence technology presentation Aug. 23, 2012. (Pioneer Press: John Doman)
Anoka-Hennepin ‘telepresence’ allows low-demand subjects to be offered
A handful of classrooms in Anoka-Hennepin high schools might appear equipped for surveillance rather than teaching to students returning from summer vacation next week.
Six giant flat-screens span the space where a podium might otherwise be, and long, semi-circular tables outfitted with built-in microphones stand in place of traditional desks. The rest of the space is empty, devoid of even a single poster on the walls.
We’re still several decades away from developing completely immersive computer simulations, but it’s not too early to dream about the ways we’ll be able to use them. Today we’re exploring the tremendous potential with new gadgets like Glass, Google’s computer glasses. But that’s just the beginning.
So, in preparation, given all the different options soon to be available, what kind of virtual reality experience will you choose?
Will it be a partial soft simulation? Or perhaps you would prefer an active communal experience? Confused? No worries, we’ll go over all your options. And in the end, you may even find that you’ll want to mix and match.
When it comes to driving traffic to your website, there are a variety of ways to get visitors. The primary two that individuals and businesses almost always have a struggle with investing their time and money into are search and social. Sometimes the issue is convincing people why these are a necessity for a thriving business. Other times, the conflict is whether to invest in one marketing strategy more than the other, or to only pursue one marketing strategy but not the other.
First of all, let’s look at the reasons why you might want to choose search engine marketing over social media marketing.
Think about your own habits. Whenever you are looking for something, from an air conditioning repair company to a zumba instructor, where do you go first? Most likely, you will go to a search engine – Google, Yahoo, Bing, Ask, AOL, Blekko, or one of the many other options available.
A report by Econsultancy found that 61% of consumers use search engines to help them in product research before making a purchase. This means that if you want to get discovered, you will want to rank well for your target keywords.
Nearly a year ago, Corning (maker of Gorilla Glass), released a video encapsulating it’s vision of the future. It’s since gotten 17 million views on YouTube, and started numerous discussions and responses.
In the video, Corning predicted large scale desktop touchscreen displays, bigger video screens, and dynamic billboards. And while much of the video is still in the future, the OLED TV’s shown by LG at this year’s CES do seem to bring the video to life.
Last week, we talked about the importance of doing a year-end business review. This week, we will present the importance of doing a website review.
Summary: Many guidelines are similar for mobile and desktop design, but their mobile interpretation is much more unforgiving.
My recent column Mobile Content: If in Doubt, Leave It Out advised site owners to eliminate secondary material when writing for mobile users. Many tweets, blog postings, and other comments on the article all expanded on this theme: Yes, do cut the fluff from mobile content, but also cut secondary content when writing for desktop websites.
In one way, I can only agree. Since 1997, conciseness has been a key guideline when writing for the web. People don’t read a lot on the web and leave in a few seconds if a site doesn’t communicate its value clearly. These findings lead to more detailed guidelines, such as emphasizing the first 2 words of nanocontent (e.g., headlines and search engine links).
So yes, cut the blah-blah from your desktop site.
I joined YouTube in 2005, back when it was cool and you could actually find interesting content. At the time, I was most interested in indie-acoustic guitar covers and performances of aspiring artists.
Now YouTube is clearly aimed at and for professionals and it’s dominated by major brands and labels. This is problematic for the average person or professional starting to build a fresh audience and competing with people who manage their channels full-time and have a staffs seems imposing to say the least.
In the spring of 2011, Latitude Research launched a study to understand the recent explosion in gaming, driven in part by the popularity of mobile phones and tablets. Specifically, the study sought to uncover how the profile of the stereotypical gamer has changed, various motivations for gaming, and the evolving role of games in moving traditionally online experiences into the “offline” world—suggesting new opportunities for game and technology developers, educators, and social innovators.
Image: The interactive experience at UNSW’s iCinema Centre. Source: The Australian
Lost in cyberspace
You only have to be the parent of a child over the age of seven to know what I’m talking about: the vacant eyes so preoccupied by what’s on screen that they can’t focus on your face for more than a few seconds before being drawn back into the cyberworld.
As you talk, your little darling types or toggles. “Are you listening to me?” you ask, only to be told in a precocious tone: “Yeahhhh. I’m multitasking, Mum.”
Recent Comments