Situated Research's Blog

Last week, we talked about the importance of doing a year-end business review. This week, we will present the importance of doing a website review. Read more »

My recent column Mobile Content: If in Doubt, Leave It Out advised site owners to eliminate secondary material when writing for mobile users. Many tweets, blog postings, and other comments on the article all expanded on this theme: Yes, do cut the fluff from mobile content, but also cut secondary content when writing for desktop websites.

In one way, I can only agree. Since 1997, conciseness has been a key guideline when writing for the web. People don’t read a lot on the web and leave in a few seconds if a site doesn’t communicate its value clearly. These findings lead to more detailed guidelines, such as emphasizing the first 2 words of nanocontent (e.g., headlines and search engine links).

So yes, cut the blah-blah from your desktop site. Read more »

I joined YouTube in 2005, back when it was cool and you could actually find interesting content. At the time, I was most interested in indie-acoustic guitar covers and performances of aspiring artists.

Now YouTube is clearly aimed at and for professionals and it’s dominated by major brands and labels. This is problematic for the average person or professional starting to build a fresh audience and competing with people who manage their channels full-time and have a staffs seems imposing to say the least. Read more »

In the spring of 2011, Latitude Research launched a study to understand the recent explosion in gaming, driven in part by the popularity of mobile phones and tablets. Specifically, the study sought to uncover how the profile of the stereotypical gamer has changed, various motivations for gaming, and the evolving role of games in moving traditionally online experiences into the “offline” world—suggesting new opportunities for game and technology developers, educators, and social innovators. Read more »

Image: The interactive experience at UNSW’s iCinema Centre. Source: The Australian

Lost in cyberspace

You only have to be the parent of a child over the age of seven to know what I’m talking about: the vacant eyes so preoccupied by what’s on screen that they can’t focus on your face for more than a few seconds before being drawn back into the cyberworld.

As you talk, your little darling types or toggles. “Are you listening to me?” you ask, only to be told in a precocious tone: “Yeahhhh. I’m multitasking, Mum.” Read more »

New Nintendo Wii, Star Wars Game Using Microsoft’s Kinect, and PlayStation Vita Portable

Coverage update from the world’s leading video game conference: the E3 Expo in Los Angeles

Situated Research is bringing you the hot news from the world’s largest annual video game conference, the E3 Expo, which began this week in Los Angeles. So far, Nintendo has announced it’s next-generation console, called the Wii U, and Sony has launched a new handheld called the PlayStation Vita. Microsoft has announced some interesting new games for the Kinect, including Star Wars, Disneyland Adventures, and Halo 4. Read more »

Why would you want to convert your website to run on a popular blogging platform?

WordPress, one of the most successful open-source blogging platforms, has become a powerful tool for integrating Web 2.0 features on your website. Besides an excellent Content Management System (CMS), WordPress offers thousands of free plugins (created by a community of developers) that can add a variety of features and functionality to a website.

Even if you’re not ready to host a blog on your website, your website’s theme can be converted to WordPress to maintain your current look-and-feel while adding useful features such as social media integration and search engine optimization (SEO), which could otherwise be expensive to implement.
Read more »

With the former glory of old, linear media fading, Melody Ayres-Griffiths examines just what the new media artform known as ‘transmedia’ is, and how it will engage an increasingly discerning yet time-starved populace in an immersive and interactive way. Read more »

Olivia Wilde stars in the upcoming sci-fi movie 'Tron: Legacy.'

“Tron: Legacy,” opening Friday, is a case of past and present colliding with a future vision that has come true.

Nearly 30 years ago, Disney‘s original “Tron” hit the big screen with a mixture of computer-generated effects and wacky science fiction concepts unseen before. Its man-inside-of-a-video-game concept was perfect for the newborn Pac-Man era, and the standup Tron video game was like an instant companion piece to the film: Leave the multiplex, hit the arcade. Read more »

As I sat last night debating between writing this blog post for Birgit and hand addressing my corporate holiday cards, I could not help but be struck by the irony of my situation. You see, it is important for your business to take note of your clients and customers, especially at this time of year, and a hand written message gets noticed in this age of electronic communication. The irony however was, that had I thought through my holiday plan carefully, I could have been writing this post while Birgit addressed all of my cards and notes. In other words, I could have been attending to my business and new opportunities while Birgit handled the important but more routine task.

Fear not, it is not too late to get organized to maximize this holiday season and its marketing opportunities, positioning yourself top of mind with your customers for next year. With a list (see below), and help from Birgit, and me, if you don’t yet have all of the components that you need, you can still turn this holiday season into a marketing bonanza for your business. Read more »

Blogging can be intimidating for someone who hasn’t done it in the past or grown up in the age where everyone has a personal blog. It is, however, critical that business owners and marketers “blog for business.” Putting pen to paper or more appropriately, putting fingers to your keyboard is the biggest challenge for most people. So let’s talk about how to get started. Read more »

In social media, is there truth to the proverb,”seek and ye shall find?”

As our experience in new media matures, learning what it is we wish to seek and also accomplish is at the forefront of rapid evolution. Converting questions into objectives is how we grow and succeed. While the opportunities within social media in general are sweeping, one such possibility that’s largely untapped in business social networking is the ability to find customers and prospects as well as learn what inspires them to make decisions and share experiences. Read more »

How many times have you heard someone say, I just want that top search result on Google? For a business website, the top spot in the search engine returns can be a lead generating machine.

Think about it. Google is where most people go when they are researching. What if there was a way to get your company’s website on that first page?  Well there is…

One of the best ways to gain that top spot is by blogging. Incorporating a blog into a website can have a huge impact on the overall website’s search engine rankings. Read more »

A lot of small business owners feel that there’s a cringe-factor associated with marketing; some resistance, avoidance and dread. It is possible, though, to create buzz-worthy promotional events around your business that not only get you in front of your target audience, but might even be fun to coordinate. Here are a few ideas for generating buzz for your business. Read more »

Research published by analyst firm Access Markets International Partners shows that almost 70 percent of small and medium businesses actively use social media sites such as Twitter, Facebook and LinkedIn to promote their companies. But simply posting what your CEO had for lunch isn’t going to do much to help move your business forward. Smart companies are tactically using social media tools to increase their exposure to potential customers.

We’ve compiled ten of the most compelling reasons that you should consider using social media tools to promote your business. Read more »