(CNN) — In the shimmering fantasy realm of the hit movie Avatar, a paraplegic Marine leaves his wheelchair behind and finds his feet in a new virtual world thanks to “the link,” a sophisticated chamber that connects his brain to a surrogate alien, via computer. Read more »
ScienceDaily (Nov. 11, 2009) — Although often seen as an inconsequential feature of digital technologies, one’s self-representation, or avatar, in a virtual environment can affect the user’s thoughts, according to research by a University of Texas at Austin communication professor. Read more »
A user’s perception of a Web site can evoke a wide range of emotions and attitudes. These emotions and perceptions impact the user’s attitude towards the Web site’s content, advertised products, company, credibility and site usability.
The design and presentation of a Web site is strongly visual and users are known to make aesthetic judgments of a site very quickly. As the Web site likeability and credibility increases so does the likelihood of purchasing from the site. Since the site’s aesthetics can influence brand perception and credibility, the importance of design and color treatments must be considered. Read more »
