The importance of search engine optimization is well known to most business owners. What is equally well known is the fact that good optimization advice does not come cheap and bad advice comes cheap but costs a lot in the long run (think websites getting banned on Google).
While targeting the most popular keywords in competitive sectors might no longer be feasible for most new businesses on a tight budget, there are still numerous options available to such businesses.
A lot of the opportunities arise from Google’s Universal Search concept, where regular organic listings are mixed in with other search results such as images, videos, maps and so on. Read more »