Situated Research's Blog

A new augmented reality shopping platform for Xbox Kinect will allow users to try on clothes in true 3-D, share photos with friends, and store wish-listed items on smartphones for shopping on-the-go.

Virtual reality shopping just got a lot more real–and could soon become a lot more mainstream. “KinectShop” (working title), an augmented reality shopping platform for the Xbox Kinect, exploits the system’s new finger-recognition technology to allow shoppers to grab items from an unlimited shelf of clothes, see how accessories look at multiple angles, and share the photos with friends on Twitter and Facebook for a quick thumbs-up or down. Read more »

Olivia Wilde stars in the upcoming sci-fi movie 'Tron: Legacy.'

“Tron: Legacy,” opening Friday, is a case of past and present colliding with a future vision that has come true.

Nearly 30 years ago, Disney‘s original “Tron” hit the big screen with a mixture of computer-generated effects and wacky science fiction concepts unseen before. Its man-inside-of-a-video-game concept was perfect for the newborn Pac-Man era, and the standup Tron video game was like an instant companion piece to the film: Leave the multiplex, hit the arcade. Read more »

When Glenn Harrington donned a motion capture suit complete with more than 40 reflective spheres he wasn’t being turned into the latest video game character, but helping to design car manufacturing jobs that are less physically stressful on workers. Read more »

You might think making games is all about putting 40 percent awesome in a box, throwing in a pinch of zazz and calling it a SKU, but that’s not true. Games, you may have noticed, are all around us, all the time.

In the video below, Carnegie Mellon professor and ex-imagineer Jesse Schell lays out a vision of the future in which our lives become, essentially, one big RPG.

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Twitter is a great tool for conversations, building community, finding brand advocates and reading the latest news. That’s why celebrities, athletes, your competitors’and hopefully you- are on Twitter.

The growth and usage of Twitter is not surprising. Compete.com estimates approximately 21 million unique monthly visitors, and a quick search on Twitter yields a variety of conversations from music, sports, politics, events and products.

For business however, there’s an art to using Twitter, and the most successful at it follow an unwritten set of rules. The following are 5 important tips to follow on Twitter; all lessons that I have learned while working for companies like HP, Yahoo! and Intel.  Read more »

Virtual saleswoman and other technology changing how we work, play, shop

Our avatars are coming. Those mobile and 3-D and interactive technologies being created around us are about to beam us into a new world, filled with workday holograms, avatars and stuff we called magic only a few years ago. Read more »

Behind the scenes at Weta Digital, where creativity meets cutting-edge science

James Cameron has spent the better part of a decade developing the technology used to create Avatar.

Back in 1996, James Cameron announced that he would be creating a film called Avatar, a science-fiction epic that would feature photo-realistic, computer-generated characters. Read more »