Situated Research's Blog

A lot of small business owners feel that there’s a cringe-factor associated with marketing; some resistance, avoidance and dread. It is possible, though, to create buzz-worthy promotional events around your business that not only get you in front of your target audience, but might even be fun to coordinate. Here are a few ideas for generating buzz for your business. Read more »

Research published by analyst firm Access Markets International Partners shows that almost 70 percent of small and medium businesses actively use social media sites such as Twitter, Facebook and LinkedIn to promote their companies. But simply posting what your CEO had for lunch isn’t going to do much to help move your business forward. Smart companies are tactically using social media tools to increase their exposure to potential customers.

We’ve compiled ten of the most compelling reasons that you should consider using social media tools to promote your business. Read more »

LinkedIn is all about connecting, but before we connect, we look for what we have in common. That’s the key to putting together a profile that jump-starts conversation. Think of your profile as a way to promote your brand—a professional permalink, a fixed point on the web to promote your skills, your knowledge, your personality. Brands build trust by using an authentic voice and telling a credible story. Here are ten tips to help you do the same. Read more »

So many people tend to really over think SEO when they start to realize that they need it. It is not a magic pill or a secret potion it is simply a different type of marketing approach to get internet traffic to find your website. Marketing does not come with a set of rules or guidelines. Search engine optimization is new and fresh and it is going through many various changes but it is important to grab a hold of it sooner than later to help promote your business. Read more »

Recently, I’ve had former colleagues from a couple of my old employers ask me about social media. Specifically, how to get started in it from a professional perspective. They’re aware that social media can be powerful, but it can be daunting to figure out an entrance point and what you’re supposed to do with it.

Now I’m no Chris Brogan, but I do have hands-on experience. Specifically, I’ve been doing product marketing for a while now, with both Connect beam and BEA Systems. BEA Systems was great for traditional product marketing work. Connect beam is great for social media-oriented product marketing work. I’ve learned some things that work for me. Read more »

Summary: Social networking sites have quickly become one of the most popular means of online communication. Users can quickly share photos, videos, and communicate to friends, family, and colleagues via a social networking site. This study evaluated the usability of three of the most popular social networking sites (MySpace, Facebook, and Orkut) with first-time users. Results revealed issues related to confusing terminology, inadequate feedback and error messages, and improper link location impacted user performance and satisfaction. Read more »

Thank you for attending today’s webinar. If you would like to watch a recording of the webinar, please visit: http://www.situatedresearch.com/webinars/recordings.php Read more »

Thank you for attending today’s webinar. Usually I would post questions here but we didn’t have any today. So instead I will be posting our contact information as I forgot to show this slide in today’s webinar. If you would like to watch a recording of the webinar, please visit: http://www.situatedresearch.com/webinars/recordings.php Read more »

Here are all of the questions from Monday’s webinar. The low number of questions leads me to believe I answered most of your questions during the session. If you missed Monday’s webinar or would like to watch it again please visit: http://www.situatedresearch.com/webinars/recordings.php Read more »

Here are the questions that I received today during the webinar. If you missed the webinar please visit our homepage on our company website to view the recording at: http://www.situatedresearch.com/webinars/recordings.php Read more »

Here are the questions and answers from our May 22 webinar: Social Networking: How to Get Started.

1. How important is the inter-member relationship in social networking?

– I believe that you are speaking of the connections that you can have within a social network. These connections are very important as they will help you to spread information, share ideas, give you feedback, and even generate leads. Read more »