Situated Research's Blog

Custom-Built Virtual Lecture Hall Provides Fuqua School of Business Students With Access to World’s Most Influential Leaders and Extends Classroom Environment Read more »

So many people tend to really over think SEO when they start to realize that they need it. It is not a magic pill or a secret potion it is simply a different type of marketing approach to get internet traffic to find your website. Marketing does not come with a set of rules or guidelines. Search engine optimization is new and fresh and it is going through many various changes but it is important to grab a hold of it sooner than later to help promote your business. Read more »

Search Engine Optimization (SEO) is concerned with helping to raise your website on a list of returned results when people perform a search for your business. In other words, when customers search on Google for a business like yours, how far down the list will your business appear? The closer to the top, the more likely potential customers are to visit your website. Read more »

Games such as Mindflex use headsets with simple electrodes to monitor levels of concentration and relaxation.

(CNN) — In the shimmering fantasy realm of the hit movie Avatar, a paraplegic Marine leaves his wheelchair behind and finds his feet in a new virtual world thanks to “the link,” a sophisticated chamber that connects his brain to a surrogate alien, via computer. Read more »

Recently, I’ve had former colleagues from a couple of my old employers ask me about social media. Specifically, how to get started in it from a professional perspective. They’re aware that social media can be powerful, but it can be daunting to figure out an entrance point and what you’re supposed to do with it.

Now I’m no Chris Brogan, but I do have hands-on experience. Specifically, I’ve been doing product marketing for a while now, with both Connect beam and BEA Systems. BEA Systems was great for traditional product marketing work. Connect beam is great for social media-oriented product marketing work. I’ve learned some things that work for me. Read more »

Whether you’re an employee or a consultant, it sometimes falls to you to drag an organization into the 21st century—and that often means convincing a company to adopt social media. Someone might even be asking you about some new web tool their son or daughter is using.

“Any individual or organization that sells products or offers services should value open communication as a goal. If your client or company does not have an existing communications plan, or even a mission statement that includes nods to openness or transparency, a social media strategy might be a good starting point for developing one.” Read more »

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In a recent blog post discussing the importance of link building for search engine optimization, I asked people to share how they build links to their website. I recommend you go read the responses. I also recommend you read that article so you know how to construct inbound links so they affect your search rankings for individual keywords that you want to rank for. Read more »

There are dozens of reason why but we’ll keep it to the top ten. These are:

1. You will find whomever you want to do business with somewhere online
2. You will find whatever knowledge you need about any market or any person online
3. You can reach your market by simply engaging in the right conversations with the right people. This is more effective than advertising. Read more »

Steve Ballmer discusses some of Microsoft’s new technologies and the future of computing: cloud computing and revolutionary user-interfaces to support content on multiple devices. Read more »

Work with a reliable web-design company that can help you meet current and future needs.
by Michel Ann Sharritt

People are often in a rush to get something, anything, up on the Internet. Because the average business owner is inexperienced at web design and related terminology, website companies that are anxious to offer a cheap, yet profitable (to them) service, bring up a website on the Internet that may or may not help the client generate additional revenue…the goal of commercial websites. Read more »

Social Media has become an important element of business’s online promotional activities. That is why we feel that this webinar is so important. During this session we will discuss, in detail:

• Top 5 requirements for website success
• Social Media Marketing and how it can help your website
• How to integrate social media into your website
• How to integrate SEO (Search Engine Optimization) into your website
• How to make sure that your website is user friendly

Read more »

Advertising for a  business in this economy can be tricky. More and more I find myself helping local businesses optimize their companies for local search exposure. One item that really grabs the attention is the Google Map listing using the Google Local Business Center. Read more »

Greetings! Today we’re happy to offer a guest post by Ross Smith, Director of Test, Windows Security, at Microsoft, and one of the authors of The Practical Guide to Defect Prevention (Microsoft Press, 2007). Read more »

Social Media has become an important element of business’s online promotional activities. That is why we feel that this webinar is so important. During this session we will discuss, in detail:

- Top 5 requirements for website success

- Social Media Marketing and how it can help your website

- How to integrate social media into your website

- How to integrate SEO (Search Engine Optimization) into your website

- How to make sure that your website is user friendly Read more »

Summary: Social networking sites have quickly become one of the most popular means of online communication. Users can quickly share photos, videos, and communicate to friends, family, and colleagues via a social networking site. This study evaluated the usability of three of the most popular social networking sites (MySpace, Facebook, and Orkut) with first-time users. Results revealed issues related to confusing terminology, inadequate feedback and error messages, and improper link location impacted user performance and satisfaction. Read more »

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The Credibility of a product is absolutely critical, whether it is coming from a brand-new startup, or an established corporation. There is a great deal that goes into the Credibility of a product, from the people that hype it, to its visual presentation. However, there are a few basic elements that go directly to the foundational aspects of product Credibility upon which the rest of the product’s truthfulness is built. Read more »

Top Reasons Why Business Blogs Shouldn’t Be On BlogSpot.com

Google Doesn’t Need The Help: Lets assume you have a company website (you do have a company website, don’t you?). This website is probably on its own domain (example: yourcompany.com) By hosting your blog as a sub-domain on BlogSpot.com you’re basically depriving your primary website of any real search engine optimization. Read more »

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Thank you for attending today’s webinar. If you would like to watch a recording of the webinar, please visit:

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Here are all of the questions from Monday’s webinar. The low number of questions leads me to believe I answered most of your questions during the session. If you missed Monday’s webinar or would like to watch it again please visit:

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Do you ever wonder what your customers think of your business? Are you meeting their expectations? Are there areas that need improvement? Will they like that product or service enhancement you’ve been thinking about?

All those answers and more are there for the asking. All you have to do is listen. Read more »

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Here are the questions that I received today during the webinar. If you missed the webinar please visit our homepage on our company website to view the recording at:

http://www.situatedresearch.com/webinars/#recordings Read more »

View Recording | Subscribe to Podcast

Here are the questions that I received today during the webinar. If you missed the webinar please visit our homepage on our company website to view the recording at:

http://www.situatedresearch.com/webinars/#recordings Read more »