Situated Research's Blog

Research published by analyst firm Access Markets International Partners shows that almost 70 percent of small and medium businesses actively use social media sites such as Twitter, Facebook and LinkedIn to promote their companies. But simply posting what your CEO had for lunch isn’t going to do much to help move your business forward. Smart companies are tactically using social media tools to increase their exposure to potential customers.

We’ve compiled ten of the most compelling reasons that you should consider using social media tools to promote your business. Read more »

Virtual saleswoman and other technology changing how we work, play, shop

Our avatars are coming. Those mobile and 3-D and interactive technologies being created around us are about to beam us into a new world, filled with workday holograms, avatars and stuff we called magic only a few years ago. Read more »

Search Engine Optimization (SEO) is concerned with helping to raise your website on a list of returned results when people perform a search for your business. In other words, when customers search on Google for a business like yours, how far down the list will your business appear? The closer to the top, the more likely potential customers are to visit your website. Read more »

Good writing is the fundamental element of your small business marketing strategy.  A thoughtful, well-crafted message that connects with your customers will do more to win and keep customers than any other element.

This is particularly true for Web sites.  Although the Web is a visual-driven medium, with sites using flashy graphics, sounds, and other fancy features, success still comes down to what you say and how you say it.

However, Web site copy differs significantly from that of, say, brochures or display ads.  With only few seconds to capture and hold the reader’s attention, Web copy must be brief and to the point, but engaging enough for them want to see more. Read more »

Last week, we saw that order of presentation of a small number of products dramatically affects consumer preference. (See Order Effect Affects Orders.) But how do our brains cope when choices number in the hundreds or thousands, and how do websites best match products or services to their visitors? Read more »

Work with a reliable web-design company that can help you meet current and future needs.
by Michel Ann Sharritt

People are often in a rush to get something, anything, up on the Internet. Because the average business owner is inexperienced at web design and related terminology, website companies that are anxious to offer a cheap, yet profitable (to them) service, bring up a website on the Internet that may or may not help the client generate additional revenue…the goal of commercial websites. Read more »

Social Media has become an important element of business’s online promotional activities. That is why we feel that this webinar is so important. During this session we will discuss, in detail:

- Top 5 requirements for website success

- Social Media Marketing and how it can help your website

- How to integrate social media into your website

- How to integrate SEO (Search Engine Optimization) into your website

- How to make sure that your website is user friendly Read more »

Users should not have to think too hard when they are using your website. They should not have to refer to help screens and they shouldn’t be made to feel stupid. Simply by observing your customers you can avoid this. Read more »

The Credibility of a product is absolutely critical, whether it is coming from a brand-new startup, or an established corporation. There is a great deal that goes into the Credibility of a product, from the people that hype it, to its visual presentation. However, there are a few basic elements that go directly to the foundational aspects of product Credibility upon which the rest of the product’s truthfulness is built. Read more »

Do you ever wonder what your customers think of your business? Are you meeting their expectations? Are there areas that need improvement? Will they like that product or service enhancement you’ve been thinking about?

All those answers and more are there for the asking. All you have to do is listen. Read more »

Many small businesses are trying to get a good deal on their web design needs. A good deal does come with a huge price tag. Many web design companies simply want to collect a big check in order to slap something up on the Internet for you. Read more »