This video is a refresh of the original video with new and updated social media & mobile statistics that are hard to ignore. Based on the book Socialnomics by Erik Qualman.
The use of social media as a marketing tool has become prominent in the modern business world because it is an extremely effective way to promote products and services to a targeted audience. While standard websites serve as a one-way monologue, social media opens up dynamic dialogue with customers: creating interaction and personal connection.
Advantages of social media over traditional marketing:
- Instant connection with your customers
- Much more cost-effective: your dollar goes further
- Ability to reach millions, while targeting a niche audience
- Develop a meaningful conversation (dialogue), rather than dumping boring sales brochures on customers (monologue)
At Situated Research we offer a two month Social Media Marketing Campaign that will increase your ROI overnight.
Read more at: http://www.situatedresearch.com/socialmedia/
Video by: Socialnomics (YouTube)
Posted by: Situated Research
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Excellent video on the importance of Social Media.
Great video showing the rapid evolution of how we use, interact and consume mediaadvertsing differently in a digital world.
An excellent example of how people and businesses are using Social Media to interact.
Until I looked at the stats presented, I didn’t realize how much social media has taken over our everyday life.
Excellent use of motion, video, and music to present a fascinating set of statistics.
We have become a more connected world.
What do you think…is it time to revise that old saying about 6 degrees of separation?
Very engaging video and I couldn’t agree more. Social media is here to stay and then some. It’s no longer a kitsch thing. It’s become ubiquitous in our culture today and companies who refuse to acknowledge that will find themselves in the exact position newspaper publishers today do. Just ask Iran. With social media’s help, the voice of an entire nation finally got to be expressed. If we were still in the age of traditional media, we never would have known about it because they couldn’t be there.
Excellent sound track and great way to get the point across that social media has truly taken over and really has to be considered by companies because one bad customer experience can go viral very quickly and effect them. However they can take advantage of this by tapping into foursquare and provide even better customer experiences for their customers.
Wow–it’s almost terrifying to comprehend the full impact and depth of the social media age in light of the data and statistics shown on this video. I’m also kind of surprised by the statistic about Baby Boomer women being the fast growing Facebook user population–I always assumed this demographic in particular would be less open and more cynical of FB participation. However, the academic snob in me is going to take issue with the claims made regarding Wikipedia’s accuracy and validity… Anyone want to take me to task on this one?
That statistic caught my eye too. Wikipedia most likely has way more authors by taking advantage of user-generated content, but there’s probably less oversight on their credentials (just peer-reviewed moderation). I found some studies (on Wikipedia, ha ha) that talk more about its reliability: http://en.wikipedia.org/wiki/Reliability_of_Wikipedia#Comparative_studies
Haha–can you imagine citing ANY Wikipedia sources on your dissertation bibliography? Considering that I used to occasionally update or add information to various pages of interest, you really have to question the authorship and/or authenticity of some of its articles! I suppose ultimately my skepticism may not matter, as I continue to encounter a growing number of (mostly young) individuals whose research process/information gathering technique consists of Googling a subject or term, clicking on the Wikipedia entry displayed near the top of search results, and interpreting its contents as gospel…
Good points. While I couldn’t cite Wikipedia or any other encyclopedia on a dissertation or research paper (only cite primary sources, not third-party summaries), I know what you mean – if you were writing a research paper in a college course or something similar it might not fly. I can remember teachers having an issue with Wikipedia citations in years past, but that was when it was fairly new. While Wikipedia generally improves with time, the same logic applies as before: the author isn’t clear, there is less oversight in comparison with traditional encyclopedias, and the accuracy may or may not be there.
You’re right about not taking anything as gospel. Just because an article ranks high in search (and has been clicked / read many times) doesn’t mean it is infallible. We should always maintain a critical eye and keep the source in mind. Even peer-reviewed, academic research papers often contain some obvious errors.
It is always surprising when I see this video played at talks about social media and the replies from people thinking social media to be a fad. Sure does get the topic rolling.
I am surprised to find that a large number of Grandparents are getting more involved online, especially when it was not that long ago they did not want to get an email address.
I’ve been around since the time of dial-up acoustic couplers and BBS’ and you might have had an amazing opportunity to see how quickly online communication has gone from geek to chic to commonplace. The speed at which social media has infused itself into society should be a wake up call, the platform is no longer mac/PC, it’s Social Media. Build a solution on the Social Media platform (Facebook, SalesForce) and with a little “luck” (usability planning) you can ride the wave to success?
Thank you for the article on the accuracy of Wikipedia, I have often wondered about that myself. It’s a great resource, my kids do not know how fortunate they are to have all of this information at their fingertips, and it’s finding them w/o them even realizing how this is occurring. Information they are interested in learning more about is becoming as seamless as breathing.
Is this a good thing?
Thanks for your comment Jeff. You raise a good point about information retrieval. Many of us can remember the old days of digging through library card catalogs or scanning microfilm to get information for a report. These days, with social media and future Web 3.0 technologies, information is going from being instantaneously available to finding us. The nature in which we find information has gone through a paradigm shift. It makes you wonder if our old-school information foraging skills are useless these days? Are they?
I’ve had classmates that are library science majors, and they’d say that librarians still exist for a reason – because people still need help searching for information. Even though it’s much more accessible to all (Wikipedia, etc.) – there’s still some complexity to searching online databases and finding good primary sources for research papers. But again, it seems to be improving and becoming easier (better tools and usability) every day, which seems like a good thing.
This is a fascinating video and definitely underscores the importance of Social Media in advertising, and these trends are only going to increase as Social Media matures.