Good writing is the fundamental element of your small business marketing strategy. A thoughtful, well-crafted message that connects with your customers will do more to win and keep customers than any other element.

This is particularly true for Web sites. Although the Web is a visual-driven medium, with sites using flashy graphics, sounds, and other fancy features, success still comes down to what you say and how you say it.

However, Web site copy differs significantly from that of, say, brochures or display ads. With only few seconds to capture and hold the reader’s attention, Web copy must be brief and to the point, but engaging enough for them want to see more.