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Publications 

Our brochures, white papers, and articles contain information on the latest tools, trends, and techniques for Internet Marketing. Our academic articles and book chapters are geared towards video game researchers and usability practitioners.

Brochures

Internet Marketing: Articles & White Papers

• Make Your Website a Growth Engine
  Written by Michel Ann Sharritt. In Signs of the Times magazine, volume 231, issue 11, pages 66-68.
• Search Engine Optimization: Seven Tips to Raise Your Rank
• Boosting Search Rank with Corporate Blogs
• Using Social Media to Boost Search Rank
• Website Usability and Functionality: Effects on Search Rank
• Setting Your Business Website Apart From the Competition

Software & Game Usability: White Papers

• Incorporating Usability Experts with Your Software Development Lifecycle: Benefits and ROI
• What's Wrong With the RITE Method? A Critique of a Common Method Used in Video Game Usability Research.

Video Game Research: Academic Journal Papers & Book Chapters

Our self-funded research focuses on creating engaging video game play by taking an open-ended look at what is accomplished by gamers while playing video games. The research initiated during Dr. Sharritt's doctorate led him to discover features of commercial games that manifest in collaborative human interaction and engaged learning experiences. These findings transfer to the design of hardware, software, web and video game interfaces to create meaningful interaction (and satisfied users).

• Sharritt, M. J. (2008). Forms of learning in collaborative video game play. Research and Practice in Technology Enhanced Learning, 3(2), pp. 97–138. View Abstract | View Paper
• Sharritt, M. J. (2008). Students’ Use of Social and Cognitive Affordances in Video Game Play within Educational Contexts: Implications for Learning. Doctoral Dissertation, University of Hawaii at Manoa: Honolulu, HI. (1055 pages) View Abstract
• Sharritt, M. J. & Suthers, D.D. (2009). Video game representations as cues for collaboration and learning. International Journal of Gaming and Computer-Mediated Simulations, 1(3), pp. 28–52. (Received 'top-paper award' at the Meaningful Play conference, Michigan State University, October 2008). View Abstract
• Sharritt, M.A., & Sharritt, M.J. (2010). A mixed method approach to studying collaborative video game play. Presented at the Games + Learning + Society Conference (GLS 6.0), June 9–11, 2010, Madison. View Abstract
• Sharritt, M.A., & Sharritt, M.J. (2010). User-experience game research? Presented at the Games + Learning + Society Conference (GLS 6.0), June 9–11, 2010, Madison. View Abstract
• Sharritt, M. J. (2010). An Open-Ended, Emergent Approach for Studying Serious Games. In L. Annetta & S. Bronack (Eds.) Serious Educational Game Assessment (pp. 243–261). Rotterdam: Sense Publishers. View Abstract
• Sharritt, M. J. (2010). Designing game affordances to promote learning and engagement. Cognitive Technology Journal, 14(2)–15(1), pp. 43–57. (Special double issue on "Games for Good: Video Games as Cognitive Technologies"). View Abstract | View Full Issue
• Sharritt, M. J. (2010). Evaluating Video Game Design and Interactivity. In R. Van Eck (Ed.) Interdisciplinary Models and Tools for Serious Games: Emerging Concepts and Future Directions (pp. 177–205). Hershey, PA: IGI Global. View Abstract
• Sharritt, M.J., Sharritt, M.A., & Suthers, D.D. (2010). Analyzing Collaborative Learning in Game-Based Scenarios. Presented at the Annual Meeting of the Society for Text & Discourse (ST&D 2010), August 16–18, 2010, Chicago. (Received "Best Poster Award"). View Abstract
• Van Eck, R. (Ed.) (2010). Gaming and Cognition: Theories and Practice from the Learning Sciences. Hershey, PA: IGI Global. (M.J. Sharritt on Editorial Board).
• Van Eck, R. (Ed.) (2010). Interdisciplinary Models and Tools for Serious Games: Emerging Concepts and Future Directions. Hershey, PA: IGI Global. (M.J. Sharritt on Editorial Board).
• Cruz-Cunha, M. et al. (Eds.) (2011). Handbook of Research on Serious Games as Educational, Business and Research Tools: Development and Design. Hershey, PA: IGI Global. (M.J. Sharritt on Editorial Board).
• Sharritt, M. J. (2011). Designing game representations: How game interfaces constrain and promote collaborative play. Journal of Gaming and Virtual Worlds, 3(2), pp. 145–157. View Abstract
• Sharritt, M. J., Aune, R. K., & Suthers, D.D. (2011). Gamer Talk: Becoming Impenetrably Efficient. In M. Cruz-Cunha, V. Carvalho & P. Tavares (Eds.) Business, Technological and Social Dimensions of Computer Games: Multidisciplinary Developments (pp. 252–270). Hershey, PA: IGI Global. View Abstract
• Sharritt, M. J. & Suthers, D.D. (2011). Game-Based Representations as Cues for Collaboration and Learning. In R. E. Ferdig (Ed.) Discoveries in Gaming and Computer-Mediated Simulations: New Interdisciplinary Applications (pp. 163–188). Hershey, PA: IGI Global. View Abstract
• Sharritt, M. J. & Suthers, D.D. (2011). Levels of failure and learning in games. International Journal of Gaming and Computer-Mediated Simulations, 3(4), pp. 55–71. View Abstract

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