 The Usability Insider
September 2009 Newsletter — brought to you by Situated
Research
Thank you for
registering to receive our monthly newsletter! Our inaugural issue
contains:
- Special offers that are ending soon, just for
newsletter subscribers
- Upcoming webinars
- Interesting industry news
We welcome your
feedback and look forward to helping you expand your business by
presenting a powerful message to your customers!
Michel Ann Sharritt
michel@situatedresearch.com
www.situatedresearch.com
Special Offers:
1.
Usability Research / Testing
Package
Situated
Research conducts advanced usability research on websites to determine
their effectiveness. Typically a comprehensive study costs from $1500 to
$2800 depending on the size of the website, but for the month of
September you can have your website evaluated for a flat fee of $1200. In
this report, we will run several comprehensive usability tests on your
current website, provide a full report, describing issues with your
website in detail, suggestions for fixing them, and a quote for us to fix
them for you. Results will be in-hand within 2-4 days: sent overnight to
your office in a printed portfolio.
2.
Discount on all website
packages: $500 off for the month of September:
To
take advantage, you must sign a contract by midnight, September 30, 2009.
3.
Free Usability Evaluation on
your current website
In
appreciation for signing up for our inaugural newsletter, we would like
to offer you a free grading of your search-engine rank by HubSpot, a link
to W3C’s website to check for coding errors, as well as a free
introductory website usability analysis to be conducted by Situated
Research, LLC. This analysis will briefly examine the aesthetics and
ease-of-use of your website, with a report sent to you via email within
two days. Additionally, this report will rank the effectiveness of the
message being communicated by your website. Click
here to access your free reports.
Upcoming Webinars:
1.
Using SEO Strategies to
Improve Your Business Presence.
(Thurs, Sept. 24th, 1:00-2:30pm CDT)
Register here: September
24th (1:00-2:30pm CDT)
SEO
stands for Search Engine Optimization and it is essential for your
website if you want to be found on the web. Yet it seems to be a factor often
overlooked by many websites. For many businesses search engine searches
are a key method to generating new leads. It is basically free
advertising.
Here
are some facts to think about:
- Around 78 – 84% of all website traffic
comes from search engines like Google, Bing, Yahoo etc.
- 41% of online buyers use Search Engine
Results for shopping.
- More than 93% of searchers don’t look at the
second page of results in any search engine.
- 68 – 72% search engine users blindly
believe in search engine results.
- 72% of potential buyers, who use search engines,
will purchase or request more information if they find your site in
earlier search results
If
you are a business owner, with a website or blog, then I would
strongly recommend you to optimize your website to be ranked higher in
search results.
Join
us on September 24th from 1-2:30pm CDT to learn how to use SEO strategies
to improve your business presence. There is a registration fee of $20.00
for attending this webinar. Register for
Thursday, September 24th SEO webinar (1-2:30pm CDT)
Seats
are filling up fast so join us TODAY! We look forward to seeing you
there.
2.
Does Your Website Leverage
Social Media? (Tuesday, Sept. 22nd,
2:00-3:30pm CDT)
Register here: September
22nd (2:00-3:30pm CDT)
We
will discuss:
- Top 5 requirements for website success
- Social Media Marketing and how it can help your
website
- How to integrate social media into your website
- How to integrate SEO (Search Engine
Optimization) into your website
- How to make sure that your website is
user-friendly
And
much more! There is a $29.00 registration fee for this webinar. Once you
are signed up you will receive an invoice for $29.00 which must be paid
by credit card or paypal by the day of the webinar. Seats are limited so
sign up TODAY! Register
for Tuesday, September 22nd webinar (2-3:30pm CDT)
3.
Websites: What you Should Know
to Make Informed Decisions About Your Website Needs
(every Friday of the week - register on our
website)
Discussion: As a business owner you need
to always be thinking about your website needs. Do you attempt to make a
website yourself? Do you re-design your current website? Is your current
website working for you? Do you break down and hire a web design firm,
and if so, what do you look for? During this webinar we will cover:
- What to look for when hiring a web design firm
- How to pick the right company
- Learn about accurate pricing for a website
- How much time it takes to complete the project
- How to write content that matters
Please
join us so that we can help you to make wise choices for your website
needs. (Register
here)
Latest News:
Written on: September 15th, 2009
Usability is an
integral part of software development and has been so for the past 20
years. For one reason or another, usability has not gained similar
popularity in game development. This, however, is about to change. Read
more »
Written on: September 10th, 2009
Work with a
reliable web-design company that can help you meet current and future
needs.
by Michel Ann
Sharritt
People are often in a rush to
get something, anything, up on the Internet. Because the average business
owner is inexperienced at web design and related terminology, website
companies that are anxious to offer a cheap, yet profitable (to them)
service, bring up a website on the Internet that may or may not help the
client generate additional revenue…the goal of commercial websites. Read
more »
Written on: September 10th, 2009
Social Media has
become an important element of business’s online promotional activities.
That is why we feel that this webinar is so important. During this
session we will discuss, in detail:
- Top 5 requirements for website success
- Social Media Marketing and how it can help your
website
- How to integrate social media into your website
- How to integrate SEO (Search Engine Optimization)
into your website
- How to make sure that your website is user
friendly
Read
more »
Written on: September 6th, 2009
Article
Submission is an ethical SEO strategy that is generally used to promote a
website and also gain a steady flow of quality one way links. It is a
powerful technique which involves submitting articles in various article
directories to gain quick results. When such articles containing unique
content are distributed across the web, they can be viewed by a larger
audience. This helps the website gain greater publicity, popularity, and
traffic. Read
more »
About Situated Research...
Situated
Research
evaluates the user experience in
situ, or in the actual environments where products are used.
Our techniques uncover user practices and behaviors that suggest ways in
which technology is expected to behave. These insights will allow you to
create spot-on, easy-to-use solutions that balance aesthetics with
functionality.
If you are
interested in joining our team, check out our current career opportunities.
Situated Research, LLC, located in Naperville, Illinois, provides expert
software usability testing and research services.
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