Did you know that early usability testing can point out differences between your intended design function, and the behavior of your users? If there are differences between intended functionality and user behavior, it is better to find this out as soon as possible. Research shows that fixes get exponentially more expensive over the course of the product development lifecycle. An iterative approach such as cyclical testing can alleviate this problem. Learn More →
Blog: Balancing Product UX and Lean Execution
What matters more: killer UX that makes people want to use your product, or shipping the things people want quickly and staking down a huge share of the market? Read More →
Know what kind of experience you create for your users: always design with usability in mind to create meaningful outcomes with lasting results.