Upcoming Webinars
The
rate of success when developing video games is relatively low when
compared to other industries. Designing a hit video game requires a
brilliant concept, hard work, and a bit of luck.
What
can game companies do to raise their success rate in building
profitable, hit games? User experience research may be the key to
raising the success rate, but misconceptions of what it entails and
confusion with QA testing often leave it on the back burner.
Topics:
- Differentiating Quality Assurance (QA) from usability research
- Problems with starting usability research at the end of the development life cycle
- Modeling gamer psychology and gamer challenges
- Designing engagement: motivating players through goals and failures
- Problems with standard usability tests, such as the RITE method
The
speaker, Michel Ann Sharritt of Situated Research, is an
internationally recognized speaker on social media, usability, and
website design. She has over 16 years of marketing experience and a
strong track record of helping software companies succeed with their
design needs.
Space is limited, so reserve your seat today:
Wednesday, February 29th, 3-4:00pm CDT
