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The
Usability Insider - February 2011
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With spring around the corner, we are offering some deals to get your
social media plan warmed up for new business. We have discounted our
online Social Media
Marketing Course to only $99, which includes a
bonus $100 coupon for a Social Media
Marketing Campaign. Social media is a necessity for business
marketing: what is the point of having a website without any traffic?
Whether you do it yourself, or want our help, you cannot lose with
this deal.
In addition, we have upcoming FREE
webinars on search engine optimization (SEO) and social media, so
please attend!
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FREE Webinars: Upcoming Schedule
1. Advanced SEO Strategies
This class
will build upon the SEO 101: Getting Down to Basics webinar
by providing more in-depth strategies for optimizing your site for
search engines. Now that you understand search engine basics, you're
ready to dive deeper into areas of search engine accessibility,
multimedia, sitemaps, page annotations, site security, and more.
Learn more at http://www.situatedresearch.com/webinars/
We will have
two free sessions:
- Friday,
February 25th, 11am - 12pm CST
Register at https://www3.gotomeeting.com/register/669128982
- Monday,
February 28th, 1 - 2pm CST
Register at https://www3.gotomeeting.com/register/119928814
2. Social
Media: Measuring ROI
If you can't measure it, you can't manage it. It's that simple.
With social media, you need to have tools to measure your progress to
see if you are on track, and be able to adapt quickly if things go
south. Your measurement must be based on measurable business
objectives. Companies like Dell measure social media ROI by the ratio
of negative/positive comments online, and their Twitter feed has led
to over $3 million in revenue.
Simply knowing how to use social media is not enough: you must know
how to utilize it to it's full potential. Our FREE webinar will help
you and your company to turn visitors into income. Learn more at http://www.situatedresearch.com/webinars/#SM
Space is limited, so reserve your seat today at:
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- For IBM's Watson technology, What Happens After
'Jeopardy!'?
IBM's supercomputer has implications for healthcare, information
tech and more
- The 5 Reasons Most Companies Aren't
Measuring Social Media Our
abhorrence for calculation enables us to mutually agree on
statistically dubious metrics with nary a shrug or arched
eyebrow.
- LinkedIn Secrets to Success LinkedIn - a very
powerful tool to target business professionals - remains under
the radar.
- Designs for Avionics and Synthetic
Vision Link Pilot with Environment Designs for avionics
and synthetic vision rely heavily on human factors research
- Tomorrow's Gadgets Will Have
Emotional Intelligence When
the iPhone feels your pain: Smartphones are smart, but
tomorrow's gadgets will have emotional intelligence
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New Resources
Finally, we have added some additional white papers on SEO
and software usability, and have a new brochure describing the return-on-investment
(ROI) of software usability research. Please enjoy these new
resources!
All the best for you and your business!
The Situated Research Team
Follow Situated Research to get the latest news:
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