Situated Research evaluates the user experience in situ, or in the actual environments where products are used. Our "situated" approach means that we study the entire environment in which cognitive and social interactions occur (see Wikipedia's overview of situated cognition).
Our techniques uncover user practices and behaviors that suggest ways in which technology is expected to behave. These insights will allow you to create spot-on, easy-to-use solutions that balance aesthetics with functionality.
By studying users in their natural settings, we gain insight into actual uses rather than 'uses in a lab'.
By incorporating user research into the design process, you're insured that their needs are met. This allows them to work productively, efficiently, and happily.
McAfee anti-virus software recently cut its customer-support costs by 90% after incorporating UX research into their product. Side effects included happier users and a larger market share.
Usability is paramount at Situated Research. Other design firms do not match our usability expertise, which is ahead of the curve and ensures the longevity of our work. We have a complete understanding of both the human factors and the technology involved to allow your goals to come to life. Our future-oriented approach will help you capitalize on the many benefits of emerging technologies, such as Web 2.0 and beyond: using the web as a platform for user-generated content and collaboration within thriving online communities.
Our results will be clear, concise, and to the point. We are in the business of making usability research as straightforward as possible.
We value traditional practices: trustworthiness, keeping our word, and dependability. We know you need valuable end-results.
We invest time and resources to keep current with emerging technologies so that our results are valuable both today and tomorrow.
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